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Who Are Twist?

Pharma performance marketing specialists

In a healthcare landscape that often feels impersonal and fragmented, we are revolutionising the approach. At Twist, we focus on performance marketing with a patient-centred strategy. We recognise that navigating implementing robust omni-channel strategies and cutting edge innovations can be overwhelming, so we prioritise delivering measurable results in everything we do.

Our patient-centric insights and evidence-based innovations empower our pharmaceutical clients to achieve new heights. By leveraging the principles of high-end performance marketing strategies, we drive impactful results, transforming brand delivery and patient experiences. Let's redefine the boundaries of brand communications together and create a brighter, and sustainable future for everyone.


At our core, we're dedicated to understanding the environmental healthcare issues affecting our patients and healthcare providers (HCPs). Through advanced market research methods, we gain unparalleled insights into the healthcare landscape, enabling our clients to address their challenges with clarity.


At Twist, we're not just problem identifiers – we're solution architects. We steer clear of one-size-fits-all marketing tactics. Instead, we specialise in crafting tailor-made, measurable solutions that strategically address your pharmaceutical challenges, both before and after product launch.


Our bespoke methodology combines patient-centred insights with traditional quantitative methodology, ensuring that every decision we make is informed by real-world experiences and robust scientific research.

at our core

At Twist we recognise we are a small but growing company and as such we are committed to growing sustainably. This commitment includes being a certified B Corporation, a certified Women-Owned Business and an Ecovadis Member.

Proof is in the pudding

“The team are fantastic. They just see what we need, get it done and present it back to me and the wider team, in a way in which we can use – I couldn’t do my job without them! And I don’t give them an easy time with the timelines!”

Brand Director
Insight and Research
“The level of insight Twist and the team bring to me blows my mind each time – thanks guys!”

Head of Patient Engagement
“Its exactly what we need, when we need it aligned to what I’m trying to do. The team challenge me to do things that I never even dreamed would be possible, and we have seen the results to prove it was all worth it!”

VP, Channel Strategy
“The team never fail to over deliver on my expectations, not many agencies go above and beyond like Twist do - even down to sitting with our commercial team to get the job done. Even when we're right against it, the guys always know exactly what to do - born problem solvers!”

Brand Manager
Experience Mapping
"The experience mapping tool is the ultimate brand planning and strategy tool! Its not easy in rare disease to see where to invest budgets to provide return. The experience tool showed me exactly where I needed to plan, where we could build relationships and tools and crucially a framework for my brand plan"

GM, UK Rare Disease
Real World Evidence
"The Twist team enabled us to see the potential in our RWE data in a whole new light."



Tel. +44 7917 274 566


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