THE HEALTHCARE INNOVATORS
Twist Health are the Healthcare Innovators.
We are a collection of award winning industry experts focusing on bringing the very best solutions to our clients who are seeking to solve real problems, in the real world.
Our team of strategists, real world evidence experts, content developers, insights teams and researchers as well as the very best in designers and creatives; all work together to understand how we can solve real issues for our pharma clients, deliver value back in to the healthcare landscape and most importantly: improve the lives of patients and HCPs globally.
Using our unique skills across Twist, combined with our experience mapping platform we help our clients identify what the real issues for patients and HCPs are in their field, and where and how pharma can add real value.
Whether it's brand positioning, HCP / patient engagement, channel and content strategies, a rebrand, product launch or even RWE strategy our team of experts are here to help.
We know that innovation is born out of insights and as a result we have a team of world class researchers, insights tools, and strategies to uncover the real challenges, beliefs, behaviours and motivations of our HCPs and patients.
We partner with leading behavioural psychologists to get to the bottom of why our HCPs and patients make the choices they do, and carve a strategy to change these behaviours.
We specialise in the development of technology to solve a real problem or need. Our development team all have experience in EU and US data handling as well as the development of medical devices.
Print is still sexy, and for many it still solves a real problem. Our content strategists, writers and psychologists are here to support the development of impactful print support and campaigns.
“The team are fantastic. They just see what we need, get it done and present it back to me and the wider team, in a way in which we can use – I couldn’t do my job without them! And I don’t give them an easy time with the timelines!”
Insight and Research
“The level of insight Twist and the team bring to me blows my mind each time – thanks guys!”
Head of Patient Engagement
“Its exactly what we need, when we need it aligned to what I’m trying to do. The team challenge me to do things that I never even dreamed would be possible, and we have seen the results to prove it was all worth it!”
VP, Channel Strategy
“The team never fail to over deliver on my expectations, not many agencies go above and beyond like Twist do - even down to sitting with our commercial team to get the job done. Even when we're right against it, the guys always know exactly what to do - born problem solvers!”
"The experience mapping tool is the ultimate brand planning and strategy tool! Its not easy in rare disease to see where to invest budgets to provide return. The experience tool showed me exactly where I needed to plan, where we could build relationships and tools and crucially a framework for my brand plan"
GM, UK Rare Disease
Real World Evidence
"The Twist team enabled us to see the potential in our RWE data in a whole new light."