We focus on cutting edge market research techniques that give us unparalleled insight into the worlds of our patients and HCPs.
A snapshot of our insights services:
Patient and HCP Research
Recruitment of patients and HCPs for in depth interviews, focus groups or surveys, we can support you with getting the insight to make informed decisions pre and post launch.
Brand Positioning and Development
How do customers position your brand against competitors now, and what will it take to get to where you want to be? We can support you to get the insight you need to ensure your brand can develop in to the future.
Patient and HCP Engagement
What are the drivers, motivations, barriers and challenges within your therapy area, and how can we overcome them? We are here to get the insight you need into the solutions and services that can support your HCPs, Payors and Patients with your products and therapy areas.
Experience Mapping Portal
Our unique experience mapping platform combined with the varied skill set across Twist, helps our clients identify the real issues for patients, HCPs and payers, and where pharma can add real value.
We partner with leading behavioural psychologists to get to the bottom of why our HCPs and patients make the choices they do, and carve a strategy to change these behaviours.