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Thought Leadership


Oct 24, 20223 min read
Real World, Real Data
RWE (real-world evidence) is often used to glean statistical data, which is then reported as facts. However, RWE practitioners understand...


Oct 24, 20223 min read
What Does A Real Omni-channel Strategy Look Like?
It's no secret that the healthcare industry is changing. The general public are now more empowered than ever before, and they expect to...


Oct 4, 20223 min read
Can Data Literacy Keep Up With Data Availability?
The Covid-19 pandemic raised controversial themes amongst healthcare researchers and the wider public. These include the growing interest...


Oct 4, 20223 min read
Rep Access to Healthcare Professionals Is Changing: Here’s What Pharma Needs to Know
Doctors, nurses and healthcare teams are being stretched to their limits, thanks to the fallout from dealing with Covid-19. Now, amidst...
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